NDSM AMSTERDAM — CITY BRAND AND WAY-FINDING SYSTEM
City brand and way-finding system for the NDSM district — an old shipping yard abandoned in the eighties and populated by squatting artists, now full of creativity and the most unique businesses in Amsterdam.
CITY IDENTITY
Muncie typeface • Black and C17 M98 Y93 K7
DISTRICT ENTRANCE IDENTIFICATION DEVELOPMENT
Crane design with abbreviation • Full name typographic design
DISTRICT ENTRANCE IDENTIFICATION
14.5’ Tall x 19’ Long x 0.4’ Wide • Aluminum • Coated Aluminum
DISTRICT ENTRANCE IDENTIFICATION
Muncie typeface • Black and C17 M98 Y93 K7
PEDESTRIAN DIRECTIONAL & MAP DIRECTORY
ITC Avante Garde Gothic Std typeface • Stainless Steel • Glazed Acrylic • Digital Maps
DISTRICT BANNERS
13.5’ Tall x 3.75’ Wide x 0.3’ Deep • Vinyl
DISTRICT BANNERS
Individual Banner • 60” tall x 18” wide • Vinyl
DISTRICT BANNERS
Featuring Noorderlicht Café
SMARTPHONE WAYFINDING CONCEPT
Explore the district by map • Locate hotels, restaurants and landmarks • Expand locations for more info
DISTRICT IDENTITY