Heft is a lifestyle brand that I have started to develop which blends the love of skateboarding and the arts in the city of Toronto. The definition of heft – the influence, ability, or importance that someone or something has; the weight of something – represents this brand in its quest to build a community of support and togetherness for creatives and anyone who finds joy when their wheels touch concrete.

Skater kicking up a heelflip through a garden archway, with the Toronto skyline seen in the background.

Skaters filming tricks deep in the subway tunnels, while rats run rampant and flyers swirl in the wind tunnel.